In order to increase the visibility of the Estoril coast at national and international, contribute to improved organization and the existing tourism offer, to coordinate a joint promotional strategy for the promotion and marketing segment of business tourism and create an effective cooperation between the public and private sectors, was established an association between private and public sector entities, called Estoril Convention Bureau (ESCB).
The ESCB, with the segment MI, was established as a platform for the transmission of privileged information, diffuser and catalyst business image for the region.